i rarely use lip products as i dont have issues with my lips but i do have dry lips from time to time if i dont hydrate myself properly given my busy schedule. bought it just to try as it was on sale. the taste isnt the best but obviously it doesnt advertise it as such but just a fyi from me. it has a metal applicator and i love it?? makes it easier to apply and it gives the cooling feeling. have noticed that my lips look more hydrated and plump.