Be done with dullness and uneven, blotchy tone with the right vitamin C formula for your skin type and concerns. Vitamin C has long been a highly regarded ingredient, valued for its antioxidant properties. It actively works to brighten skin, visibly reduce wrinkles, and build a resilient shield against daily environmental stressors, including sun damage.

At Paula's Choice Skincare, our vitamin C products distinguish themselves through science-backed formulations that are rigorously developed for efficacy. We meticulously ensure each product is fragrance-free and non-irritating, making them a suitable choice for all skin types, including those prone to sensitivity.

We use the best ingredients

At Paula's Choice Skincare, our commitment to your skin health is unwavering. We place great importance on the precise selection of top-tier ingredients, a priority reflected in our vitamin C serums. Our meticulous formulations incorporate stabilised vitamin C, a variant of this critical nutrient renowned for its impressive properties that enhance the skin.

Unlike other types of vitamin C that may degrade with exposure to air and light, stabilised vitamin C is expertly designed to retain its potency. By utilising this superior vitamin C form, our serums consistently deliver the comprehensive benefits that this nutrient offers.

This primary ingredient is integral to unveiling a radiant, healthy-looking complexion. It targets dull skin, boosting brightness while promoting collagen production for improved elasticity and reducing visible fine lines and wrinkles. Its potent antioxidant capabilities offer a safeguard against harmful free radicals and environmental factors that can expedite ageing.

We address a variety of skin problems

Our vitamin C serums for skin are designed to effectively target dark spots and discolourations, thanks to their high concentration of this powerful antioxidant. Formulated for all skin types and concerns, we make it easier for you to buy vitamin C serum online that's perfectly suited to your skin's unique needs.

Powerful Antioxidant

Shield your skin from daily environmental aggressors, preserving its youthful vitality.

Fades Dark Spots and Hyperpigmentation

Vitamin C works to even out your complexion by reducing the appearance of pigmentation.

Reduces Fine Lines and Wrinkles

Experience the anti-aging benefits of vitamin C, which help to smooth and refine your skin’s texture.

Brightens Dull, Uneven Skin Tone

Reveal a brighter, more radiant complexion with our vitamin C skincare products, designed to boost your skin’s natural glow.

Boost Collagen Formation

Encourage your skin's natural architecture to rebuild, leading to a firmer, more resilient feel.

Reduce Inflammation and Redness

Calm visible irritation and diminish redness, fostering a more balanced and comfortable complexion.

Aids in Skin Repair and Healing

Support your skin's intrinsic ability to repair itself, promoting a healthier and more resilient surface.

Embrace the power of vitamin C for brightening skin and achieve an even, radiant complexion with Paula’s Choice products:

Vitamin C15 Super Booster

This serum features 15% pure vitamin C (L-Ascorbic Acid), expertly blended with ferulic acid and vitamin E. Together, these powerful antioxidants work to brighten the complexion and shield skin from environmental damage, visibly reducing the signs of aging for a more youthful appearance.

25% Vitamin C + Glutathione Clinical Serum

This clinical-level serum delivers a highly stable 25% vitamin C (L-Ascorbic Acid), combined with glutathione and vitamin E. This powerful trio works to improve uneven tone, enhance radiance, and boost skin's elasticity and firmness, all without causing irritation.

C5 Super Boost Moisturizer

A multi-active vitamin C moisturizer combines clinically proven hydration with significant anti-aging benefits. It features squalene alongside a potent form of vitamin C (3-O ethyl ascorbic acid) and peptides, allowing you to enjoy all their benefits in one simple step. Incorporate this to your skincare regimen to experience improved dullness, revived firmness, and strengthened skin’s natural barrier.

C5 Super Boost Eye Cream

A concentrated vitamin C eye cream that precisely targets common under-eye concerns to improve discolouration, dullness and firmness with a multi-active ingredient complex.

5% Vitamin C Sheer Moisturizer SPF 50

This weightless, multi-active moisturizer provides essential hydration and broad-spectrum SPF 50 protection. Supercharged with 5% vitamin C, acetyl zingerone & algae-derived amino acids, it helps to visibly brighten dullness, even skin tone, and defend against environmental damage.

Selecting the perfect vitamin C product can truly elevate your skincare routine, helping you achieve the radiant, healthy complexion you aspire to. Here’s how you can start:

Identify Skin Concern and Desired Intensity

For Stubborn Dark Spots and Significant Discolouration

To tackle stubborn dark spots and more significant discolouration, your skin benefits most from a high concentration of active ingredients. These advanced formulas are designed for maximum impact, delivering concentrated vitamin C to visibly reduce the appearance of persistent pigmentation. Our 25% Vitamin C + Glutathione Clinical Serum, for example, is specifically designed for such advanced needs, working to visibly improve uneven tone and enhance radiance.

For Overall Skin Brightening and Anti-Aging

For those dreaming of a complexion that radiates with health and addresses multiple signs of aging, finding a daily solution is key. You'll want a product that delivers an all-rounder effect, providing both efficacy and suitability for everyday use. Consider our Anti-Aging Clear Skin Hydrator, which balances powerful antioxidant support with lightweight hydration, making it perfect for those who desire a multifaceted approach to revitalised, clearer skin.

For Daily Hydration and Antioxidant Protection

If you're looking for that perfect blend of protection, brightening, and anti-aging benefits, consider products that effortlessly bring together multiple skin-loving ingredients. Products like the Ceramide-Enriched Firming Moisturizer features formula that combines vitamin C with ingredients like ceramides and panthenol, which together provide brightening, anti-aging, and vital moisturizing effects.

Targeted Brightening and Anti-Aging for the Eyes

The skin around our eyes is incredibly delicate and often the first to show signs of fatigue or aging. That's why giving it a little extra love makes all the difference. For targeted brightening and anti-aging, choose a specialised vitamin C eye cream like our C5 Super Boost Eye Cream. This formula combines vitamin C with peptides to effectively diminish dark circles, brighten dullness, and smooth the appearance of fine lines.

Consider Skin Type and Sensitivity

Understanding your skin type and its unique sensitivities is crucial for a positive vitamin C experience, ensuring you choose a product that nurtures rather than irritates your complexion.

Sensitive Skin and Those New to Vitamin C

If your skin is prone to sensitivity or you're just beginning your vitamin C journey, start gently. Consider incorporating a lower concentration or begin with just a few drops of a serum on your face on alternate days to allow your skin to gradually adjust.

Oily and Combination Skin

For those with oily or combination skin, lightweight vitamin C skincare products are often the best choice. These formulations absorb quickly without leaving a heavy or greasy residue, providing powerful antioxidant benefits without exacerbating oiliness.

Dry and Dehydrated Skin

If you have dry or dehydrated skin, look for vitamin C products that also offer substantial hydrating and moisturizing properties. A vitamin C-infused moisturizer can provide both essential moisture and the brightening benefits of the antioxidant in one step, helping to restore comfort and radiance.

Consult Skin Care Professional

While vitamin C is highly beneficial, navigating your specific skin concerns can sometimes require expert guidance. If you're unsure which product is best for your unique needs, or if persistent skin issues don't improve with consistent use of these products, consulting a skincare professional or dermatologist can provide personalised advice and tailored treatment plans to help you achieve your desired results.

Step 1: Cleanse Your Skin

Start with a clean slate by washing your face with a gentle facial cleanser.

Step 2: Apply Toner

Apply a toner to balance your skin's pH, getting it prepped for your next skincare steps.

Step 3: Apply Vitamin C Serum

Apply 2-3 drops of the vitamin C facial serum onto your face and neck, avoiding the eye area.

Step 4: Apply Moisturizer

Use your preferred moisturizer to seal in the toner and serum, further hydrating your skin.

Step 5: Apply Sunscreen to Protect 

For best results, use your vitamin C products daily and protect your skin from the sun with a non-comedogenic sunscreen.