Paula Begoun

The founder and driving force behind Paula's Choice skin care and cosmetics products, Paula Begoun has years of experience in the skin care and cosmetics industry.

Paula Begoun is the author of over 20 best selling books on skin care, makeup and hair care. She has already sold more than 2.5 million copies worldwide and she continues to be an influential force in the cosmetics industry.

Because of her well-researched and well-written work, she is recognized as a skin care expert in the industry. This has led to repeat appearances on CNN, as well as programs such as Oprah, The Today Show, 20/20, Dateline NBC, The View, and Dr. Oz. 

Paula's Story: In Her Own Words

At the age of 11 I began a tormented struggle with my skin including acne and eczema. I tried numerous skin-care products and medical treatments that didn’t get the results I wanted.

Then at the age of 25 (and I'll never forget this moment), I read the ingredient label on a skin-care product I was using and the fourth ingredient was acetone. That's nail polish remover! From that moment on I began reading all of the research I could find on skin care and eventually I was able to put together a skin-care routine that completely transformed my skin.

After suffering for all that time, I wanted to do everything possible to help others learn from the years of research that I’ve done. So I started writing books and doing TV appearances to tell the world which skin-care ingredients and products really work. Every one of the 20 books I've written on cosmetics, including the current edition of my book Don't Go to the Cosmetics Counter Without Me, fulfills my commitment to help women understand when product claims are lying or telling the truth.

In 1995, at the request of thousands of my readers, I decided to use my years of research on skin-care ingredients to create my own skin-care line, Paula's Choice. I use proven ingredients in products that can truly make your skin look younger and appear more radiant, can help reduce the appearance of fine lines and wrinkles, or can lessen or eliminate acne. We even have products that work perfectly for those with sensitive skin.