Why is it different?
This formula, based on breakthrough research, has a unique ability to help with the signs of aging that coincide with estrogen-deficient skin. The result? Renewed firmness, visibly improved elasticity and smoother texture.
What does it do?
Helps visibly improve accelerated signs of aging in skin that appear with estrogen decline, like crepey or inelastic texture, loss of volume and wrinkles. It contains a unique blend of soy-derived equol, genistein and daidzein + other antioxidants like resveratrol to give skin a plumper, suppler feel.
How to use?
For best results, use on clean, dry skin. Apply a thin layer. Make sure you're using this product as your treatment step, after toner but before heavier moisturizers, up to twice daily. For daytime, always finish with SPF 30+. For topical use only. This product is not a hormonal treatment. It is not intended to diagnose, cure, treat or prevent any disease.






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RESEARCH
Developments in Health Sciences, January 2022, pages 1–4
Dermatologic Therapy, November 2020, pages 53–69
Phytotherapy Research, October 2019, pages 435–447
International Journal of Women’s Dermatology, June 2019, pages 85–90
Journal of Controlled Release, January 2019, pages 190–201
Molecules, December 2017, pages 1–11
Nutrients, June 2017, pages 1–10
Ageing Research Reviews, July 2016, pages 36–54
Experimental Dermatology, August 2011, pages 879–882
International Journal of Pharmaceutics, August 2008, pages 36–44
INGREDIENTS
Key Ingredients
Daidzein, Equol, Genistein, Resveratrol, Glycine Soja Seed Extract, Squalane
All Ingredients
Water, Cyclodextrin, Glycerin, Coco-Caprylate, Squalane, Saccharide Isomerate, Propanediol, Sodium Acrylates Copolymer, Hydrogenated Polydecene, Glycine Soja Seed Extract, Equol, Resveratrol, Xanthan Gum, Cetyl Alcohol, Tocopherol, Daidzein, Genistein, Linum Usitatissimum (Linseed) Seed Oil, Helianthus Annuus Seed Oil, Phospholipids, Polyglyceryl-10 Stearate, Citric Acid, Ethylhexylglycerin, Glycine Soja Oil, Engelhardtia Chrysolepis Leaf Extract , Sodium Phytate, Sodium Citrate, Phenoxyethanol
FAQ
Will topical phytoestrogens help with other hormonal symptoms including hot flashes?
No, phytoestrogens are not hormones. Topically applied phytoestrogens do not affect hormone levels, hot flashes, hair loss or vaginal dryness. For other symptoms of estrogen loss typically associated with perimenopause or menopause we recommend consulting your doctor.
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What exactly are topical phytoestrogens and how do they work in skin care?
Phytoestrogens are non-hormonal, naturally occurring antioxidant compounds found in plants, like soy. They work by signaling the skin's surface to behave in a healthier way, similar to how skin acts prior to changes that typically occur in your mid-40's.
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Does CLINICAL Phytoestrogen Elasticity Renewal Serum contain estrogen?
No, Paula's Choice Phytoestrogen Elasticity Renewal Serum does not contain estrogen. It contains non-hormonal plant-based phytoestrogens which are not the same thing as estrogen. Phytoestrogens are potent antioxidants with skin-soothing properties. This phytoestrogen serum contains three of the most-researched phytoestrogens found abundantly in soy: daidzein, genistein and equol. Collectively, these ingredients are called soy isoflavones.
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How long will it take to see visible results?
As with all skin care products, results can vary based on a variety of factors. Research shows that most people will experience results after 12-24 weeks of daily use. Remember that sunscreen and the use of other important anti-aging skin care products are a critical component to any skin care routine. For the best results possible, a topical phytoestrogen product should be combined with other anti-aging products that contain superhero ingredients like retinol, bakuchiol, vitamin C, peptides, niacinamide, BHA and AHA.
What exactly are topical phytoestrogens and how do they work in skin care? Phytoestrogens are non-hormonal, naturally occurring antioxidant compounds found in plants, like soy. They work by signaling the skin's surface to behave in a healthier way, similar to how skin acts prior to changes that typically occur in your mid-40's.
Does CLINICAL Phytoestrogen Elasticity Renewal Serum contain estrogen? No, Paula's Choice Phytoestrogen Elasticity Renewal Serum does not contain estrogen. It contains non-hormonal plant-based phytoestrogens which are not the same thing as estrogen. Phytoestrogens are potent antioxidants with skin-soothing properties. This phytoestrogen serum contains three of the most-researched phytoestrogens found abundantly in soy: daidzein, genistein and equol. Collectively, these ingredients are called soy isoflavones.
How long will it take to see visible results? As with all skin care products, results can vary based on a variety of factors. Research shows that most people will experience results after 12-24 weeks of daily use. Remember that sunscreen and the use of other important anti-aging skin care products are a critical component to any skin care routine. For the best results possible, a topical phytoestrogen product should be combined with other anti-aging products that contain superhero ingredients like retinol, bakuchiol, vitamin C, peptides, niacinamide, BHA and AHA.